BCP: Marketing in O&P: Building Trust, Visibility, and Growth through Targeted Strategies

Marketing plays a critical role in helping orthotic and prosthetic providers connect with patients, referral sources, and their communities. This course introduces practical marketing strategies specifically designed for O&P practices, manufacturers, and startups. Participants will learn how to identify and leverage existing marketing assets, create meaningful patient-centered messaging, strengthen referral relationships, and build a consistent presence across digital and traditional channels. Whether working with a large team or a limited budget, attendees will leave with actionable tools and strategies to increase visibility, build trust, and support sustainable growth in today's evolving O&P landscape.

Learning Objectives:

• Starting with Your "WHY?"
• Using what you have now
• Building Trust, not Growing Likes

This is a Business Certificate Program elective under the Sales and Marketing pillar. Note: At the end of this course, you will receive a certificate for CE credit upon successful completion of the quiz.  Please note that is a certificate for CE credits only and not the IIOP and AOPA O&P Business Certificate. The IIOP and AOPA O&P Business Certificate requires enrollment in and successful completion of four AOPA electives (one from each pillar) and four IIOP core courses. Upon successful completion of the Business Certificate Program, AOPA will reach out to you about receiving your O&P Business Certificate. 

Individuals not participating in the AOPA and IIOP Business Certificate Program are still welcome to take this course for CE credit and/or educational purposes. If you have not expressed interest in the Business Certificate Program and would like to participate and use this course as one of the required electives, please email onlineeducation@aopanet.org.